If you don't have kids, you may not understand the reasoning for purchasing $5 worth of food products for $33. Ok, scratch that. I AM a parent, and I still don't understand it.
I guess what it boils down to is that fundraiser companies DO have an excellent understanding of parents' psyches in that we are not paying for their delicious "gourmet" products. We are paying for the smiles on our kids faces for not having to be the only kid who does not get to go to the end of sale school wide event.
Way to capitalize on our children's insecurities and need for inclusion, Corporate America! Job well done.